Naviaddress: Revolutionizing Postal Addresses with Blockchain

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Dmitry Moiseev, Co-Founder

Addresses have historically been a pain point for individuals and businesses that have to deal with them regularly. Despite technological advances, motivating innovations in the logistics industry, the entire industry is still reliant and somewhat held back by conventional, language-specific postal addresses invented centuries ago. Further, there is no universal standard of addressing, and the address formats vary from country to country. As a result, the problems of unverified addresses due to mistakes in address spelling, address verification as well as “last mile” are common pains for delivery operators and e-commerce platforms. In a world where we have smartphones, smart cars, and smart homes, it is high time for addresses to become smart as well. This means the address should contain relevant information, such as postal address, last-mile directions, a convenient time for the delivery services and more. A digital address system with verified by delivery transaction trustless ID for any object and location can cut waste, reduce uncertainties, and risks in transactions between users, and between users and businesses. Bringing this revolutionary idea to the fore is Naviaddress that is working to make a usual address smarter. With Naviaddress, businesses can easily create, find and share a smart digital address by digitizing and storing relevant information to improve last-mile delivery. “We provide businesses with new opportunity to create, obtain, own, share, lend smart digital addresses as well as register, own and sell them on the blockchain,” says Dmitry Moiseev, co-founder of Naviaddress.

With an aim to set a new standard in addressing, Naviaddress gives an opportunity to transform a language-specific address and place description into digitized and searchable information. It comprises several layers—a geo-specific content database, three proprietary applications for users to create, share and search users' naviaddresses, decentralized blockchain application which allows to interact with public Ethereum network to buy and sell Naviaddress IDs. Dedicated for delivery and e-commerce companies, the company’s solution NaviDelivery allows verifying the address and adding relevant user’s delivery related information such as postal address, parking slot’s point for a courier, and more.

Here, any geographical point or object can be associated with a dedicated unique digital address that needs to be verified once after which it is marked as trusted. In addition, business users can assign a short digital address for each pick-up point, warehouse or any other infrastructure object that helps in easy communication. NaviDelivery prototype idea was successfully tested in the pilot project with DPD Russia, the leading provider of express parcel and freight delivery services in Russia. Leonid Zondberg, commercial director of DPD Russia, says, “There are two key advantages of Naviaddress solution. First, simplification of internal address verification process. Any geographical point or object can be associated with dedicated unique digital address that you need to verify only once. After that it is marked as "trusted" and you do not need any extra verification burden in the future. Second, you can assign a short digital address for each pick-up point, warehouse or any other infrastructure object. This short address is easy to communicate and easy to remember. This improves internal efficiency of express delivery service provider and creates better customer experience.”

Naviaddress gives an opportunity to transform a language-specific address and place description into digitized and searchable information

On the other hand, Naviaddress’ NaviBusiness solution allows creating and updating a business profile of a company and works as a business' website which doesn’t need any developers to create and support it. This enables businesses to add call-to-action activities and learn how customers are interacting with NaviBusiness. Finally, the company’s NaviMedia solution helps SMBs to grow awareness and obtain leads through classical offline advertising media. Short Naviaddress ID as a second digital name can bridge offline advertising and online search for a product or a service. Using Naviaddress, clients can provide access to simple analytics such as consumer insight (age, gender, interest, geography) and activities insight (number of views, number of unique visitors). The company ran a pilot project with clients from two radio stations and reported that Naviaddress increased the productive time of the radio spot up to 15 percent. “As a result of 3-months pilot project 10 percent of the advertisers from 2 radio stations in Cyprus signed up and paid to use a Premium Naviaddress in their radio spots,” adds Moiseev.

With an aim to set a new standard in addressing, Naviaddress plans to develop at both country level and industry partnerships. Naviaddress’s patent covers the use of numeric identifiers for locating objects and navigating in spatial maps. “We will further work in that direction to expand the rights to the countries, where we operate and provide innovative and technological leadership through adding new technologies and services to support customer use cases,” says Moiseev. Further, the company plans a commercial launch of its blockchain platform. The company tested the sales of a federal container of Naviaddresses through its proprietary Ethereum blockchain-based auction that gives the opportunity to continue the further dialog with State Postal Services, smart cities governments and large address holding businesses in express delivery and e-commerce.